GMA Network continues to hold number one spot in February nationwide ratings

GMA Network continued its winning streak in nationwide television ratings based on the latest data from the industry’s widely-trusted ratings service provider, Nielsen TV Audience Measurement.

For the full month of February (with February 18 to 28 based on overnight data), GMA remained the most watched TV station in the National Urban Television Audience Measurement (NUTAM) with an average of 43.6 percent total day people audience share, beating ABS-CBN’s 37.9 percent.

The Network registered a solid 42.5 percent people audience share versus ABS-CBN’s 33.7 percent in the morning block in NUTAM, while GMA posted an even bigger lead in the afternoon block with 48.4 percent versus competition’s 35.3 percent.

In Urban Luzon, GMA posted a total day people audience share of 49.1 percent as against its rival network’s 31.4 percent. Similarly, in Mega Manila (with official data from February 1 to 24), the Network remained undefeated with a 52.1 percent total day people audience share while ABS-CBN managed to get only 27.6 percent.

Award-winning news magazine program One at Heart with Jessica Soho (Kapuso Mo, Jessica Soho) still reigned as the most watched GMA program nationwide in February. Other GMA ratings drivers were the dramas Heart and Soul, Sherlock Jr. and A Woman Scorned; fantasy anthology My Fairy Grandmother, sitcom Pepito Manaloto, and news program 24 Oras.

Also in the list of top programs were GMA’s new dramas The One That Got Away and The Stepdaughters; recently concluded afternoon prime dramas Impostora and Angela; weekly drama anthology Destinies; fantasy series Sirkus; and variety show Sunday Pinasaya.

GMA Network still dominated the list of top programs in Urban Luzon with eight shows in the top 10. Moreover, GMA programs swept the first nine spots in Mega Manila.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

In 2017, Nielsen TV Audience Measurement increased its client pool to a total of 41 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers; 21 agencies (18 media agencies, 2 consulting agencies, 1 digital agency); and 1 advertiser.

(Based on article from GMANetwork.com)